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The Chinese company United Imaging Healthcare is the leader when it comes to the design and manufacturing of DR, CT, MR, MI and RT systems: image based medical electronic products.
Inspired by the product design and brand image of UIH, we designed THE UIH CIRCLE: a giant architectural gesture that creates an immersive space for product exhibition and communication. Visitors are able to experience the booth on three different levels of communication: Brand Image, Technology and Products.
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A Brand Movie, displayed on an eye-catching curved LED screen welcomes visitors. The journey continues with interactive exhibitions that explain complex technology along the UIH CIRCLE. Displayed products in the inner space are for touch & trial. A rooftop Café Garden offers an amazing view of the world of UIH.
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To strengthen our holistic design approach we created the entire illumination, colours, material and detailing. Everything is kept as clean as possible in regards to the simple and high-grade of all UIH products.
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