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Join and experience a truly emotional journey about Sinovac Life Science and our future!
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Mission
In the post-COVID era, the pandemic has become a collective memory of mankind.
This project aims to popularize scientific knowledge, to create a spirit for research and science and to form a corporate culture for the chinese biotech enterprise “Sinovac”, engaged in vaccine research and development.
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However, the showroom is not only about a corporate narrative, but also about a relevant topic of our era, that is closely related to everyone’s life. Therefore, we dare to convey this unusual “times” into a truly emotional journey about our future.
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Sinovac Experience Centre entrance
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Overview plan for visitor guidance and the individual rooms.
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1 The World of Lives
2 Together for a Healthier World
3 Anti COVID-19 Action
4 Insight into Vaccines
5 Vaccine Benefits the World
6 The Tunnel of Vaccine
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Starting from the history of human civilization, traveling through various plagues, the visitors enter a multidimensional and interactive exhibition.
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Idea
Faced with a very meaningful focus topic, we are giving a stage to those who have been affected by the pandemic in history, those who have experienced the pandemic together in society and those who have fought for our future: doctors, researchers, volunteers and everyone who helped to create a better “normal”.
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The World of Lives – Using micro to leverage macro, linking from a micro virus up-and-down show to the long history of human pandemics. The history of human civilization has been traveling through plagues.
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A “people-centered” narrative that is telling the stories of the times behind Sinovac and its vaccine products that people don´t know, but became a legend.
Curating “emotion” was condensed, and at the same time, it was extended as a trigger for subsequent thinking. Hence, the showroom is not only a social proposal that resonates with the era, but also a memory container that resonates with each individual.
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Together for a Healthier World – The enterprise resonates with society, A road symbolizing the development of the company against the pandemic passes through the image of the historical message, and the double-line perspective allows the audience to walk through the three-dimensional time scenario.
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Solution
We created a plot through experience in five scenarios, which motivate the audience’s emotions more intuitively and visually.
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Tunnel of Vaccine – Use two simple and warm visions: Say goodbye to COVID-19/vaccine to build a protective barrier for people’s life, arouse the audience’s expectations for a better tomorrow.
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Range from dark to bright atmosphere, we designed 5 scenarios, from 5 different perspectives: The World of Lives, Together for a Healthier World, Anti COVID-19 Action, Insight into Vaccines and Vaccine Benefits the World.
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Anti COVID-19 Action – Return to “people” and form a communication field for dialogue between people. From “Voice of the Public Media” – “Voice of the Company” – “Voice of the Chairman”, let the audience have a dialogue with themselves in the COVID-19 situation and communicate with researchers who have also experienced the COVID-19 situation.
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The five spaces are connected one after the other forming a narrative journey with “emotion” as the core, resonate with society, creating a dialogue between people and touching the temperature behind the pandemic.
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Insight into Vaccines – Personify viruses and give them individuality. Use “The Journey of a Pathogen” to lead the audience into the microscopic scene, eliminate the fear of the virus, and learn more scientific knowledge.
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Vaccine Benefits the World – Use two simple and warm visions: Say goodbye to COVID-19/vaccine to build a protective barrier for people’s life, arouse the audience’s expectations for a better tomorrow.
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