IM Motors Booth Design

Auto Show Shanghai 2021

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Mission

In 2021 the new ev brand of IM 智己汽车 was born -jointly founded by SAIC Motor, online retailer Alibaba and Zhangjiang Hi-Tech Group.

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IM what I am

Charged with autonomous driving technologies, outstanding connectivity features and high-end materials, the IM car models are designed entirely around the passengers experience:
Intelligence in Motion.

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Birdview of concept design.

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Front view on the booth, prepared for press days.

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Concept

IM here to drive the electric revolution For the brand’s first auto show appearance, VAVE created a space concept that likewise revolves around the visitor experience.

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Visitors strolling in to see the booth of IM Motors.

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Inspired by the brand’s refined identity we have created an artificial landscape that makes the first appearance iconic with a distinctive design.

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Even technical exhibits come to life in this architecture.

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Made with more than 500 round-shaped steles, evenly distributed on a grid, the architectural landscape invites visitors to go an experience journey and to discover the IM brand DNA.

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The design elements used to create the artificial landscape.

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Realization

Mesmerizing interactive art installations along the way translating the AI features of the car and resonate with the visitors emotions: IM is seeing, IM is talking, IM is feeling, IM is moving.

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Art Gallery and a Digital-Art Studio enhancing the experience.

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IM Intelligence in Motion Championing the user centric experience, the brand successfully established a unique identity that people can remember, experience and share.