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VAVE and Alibaba Group created (AI Goes Crazy) Interactive Art Exhibition – Using black technology transform fairy tales.
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At the west bund venue for the 2019 world artificial intelligence conference —Tank Shanghai, The VAVE team was fortunate to design and create the “AI Goes Crazy” interactive technology art exhibition for A·Museum of Alibaba Group.
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Watch the video and enjoy a walk through the exhibition.
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Overall Concept: What would fairy tales was with Ali?
Would these still be the Magic Lamp, Magic Mirror, Somersault Cloud, Magic Forest in our memory?
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![](https://origin.vave.studio/wp-content/uploads/2020/05/entrance_a_museum.gif)
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The access to the exhibition leads through a tunnel into the tank.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_goes_crazy_poster.png)
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Poster for the announcement of the event.
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VAVE integrated Ali’s AI technology and content into familiar fairy tales, provided AI technology to the magic items and characters in the stories. These elements created one and another bizarre scene by being connected with space interactive experience. Trying to take the participants into these interesting characters and a new twist in the story.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/a_museum_floorplan.jpeg)
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Floor plan and route through the exhibition.
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Waste goes crazy.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/waste_goes_crazy.gif)
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![](https://origin.vave.studio/wp-content/uploads/2020/03/01_alibaba_aMuseum_VAVE_08.jpg)
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The visitor is welcomed by a huge sculpture made of garbage.
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We retained the original structure glass arc wall in atrium, used dazzle colour film to a created a fantastic atmosphere. The audiences see different visual colour under different lights and angles.
Go through the atrium installation that is [Waste Go Crazy] and enter the main display area.
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Corridor goes crazy.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/corridor.gif)
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See yourself in a classical oil painting.
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The combination of real-time changing colour light and gradient wall created a dreamlike corridor (public space), the audience can travel through the magnificent arch to start a bizarre adventure.
When you come closer, the interactive system in classical oil paintings can change your image into the masters’ works.
The four-panel POPART comics in the arch illustrate each section’s journey to audiences, just like pages in a storybook.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_comic_poster_all.jpg)
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Each station has its own comic story to introduce the featured fairy tale.
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![](https://origin.vave.studio/wp-content/uploads/2020/03/04_alibaba_aMuseum_VAVE_01.jpg)
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The comics are placed in front of the different stations.
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„If there is Alibaba Artificial Intelligence, what will fairy tales become? You can experience the mind-blowing interactions with Magic Lamp, Magic Mirror, Somersault Clouds and the Giant in the fascinating art space! Have you flipped“
![](https://origin.vave.studio/wp-content/uploads/2020/05/Piper_webres.jpg)
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Magic lamp goes crazy.
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All that begin, adapted from Aladdin’s Magic Lamp. For if we have TAOBAO in fairy tale, why would we looking for Magic Lamp so hardly? Everything we desire can be found on TAOBAO~
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![](https://origin.vave.studio/wp-content/uploads/2020/05/rub_the_lamp.gif)
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Find the magic lamp, …
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![](https://origin.vave.studio/wp-content/uploads/2020/05/rub_the_lamp2.gif)
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… touch it and see what happens.
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Somersault cloud goes crazy.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_cloud_swing_01.gif)
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Somersault cloud in ‘Dreamily Skies’, travel the world by leaps and bounds.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_cloud_swing_02.gif)
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Build layers of clouds with balloons and light bulbs to simulate the glow of the sunset and create a dream world.
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![](https://origin.vave.studio/wp-content/uploads/2020/03/02_alibaba_aMuseum_VAVE_07.jpg)
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Travel between different cities while sitting on the swing.
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Magic mirror goes crazy.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_mirror.gif)
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Magic mirror in ‘Emotion Mirror Room’ can easily read your heart.
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![](https://origin.vave.studio/wp-content/uploads/2020/03/05_alibaba_aMuseum_VAVE_02.jpg)
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_mirror2.gif)
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Magic Mirror(AI) knows how you feel.
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Forest goes crazy.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_forest_goes_crazy.gif)
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Countless fiber-optic lights created magical tunnels that guide you into a magical forest.
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![](https://origin.vave.studio/wp-content/uploads/2020/03/06_alibaba_aMuseum_VAVE_05.jpg)
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_forest_goes_crazy2.gif)
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The animals on the wall react to the actions of the visitors.
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![](https://origin.vave.studio/wp-content/uploads/2020/03/07_alibaba_aMuseum_VAVE_04.jpg)
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The complete wall is covered by projection mapping.
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Is that all? Not yet! Variety of merchandising is also full of our creative ideas:
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_merchandising.gif)
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Event flyer with slider: AI magic turn around! Rotating the disc manually and start the journey to AI Goes Crazy.
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![](https://origin.vave.studio/wp-content/uploads/2020/05/alibaba_giveaway_bags.jpeg)
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Dazzle coloured laser bags and stickers are custom-designed for A·Museum.