At this year’s IFA 2017, Beko will present itself under the motto “Official partner of the everyday”. The young and dynamic brand wants to present its consumer-oriented products, which offer solutions for the daily challenges and needs.

Visitors have the chance to discover a wide range of innovative concepts within almost 1,000 square meters.

Eye-Catcher from a distance: the “Timeline of Moments“. 3 large screens, integrated into a thematic space design, which extends from the floor, over the wall, up to the ceiling at 8 meters height. “Tech-Lovers,” “Families” and “Young Coupes „ are this year’s focus areas, and are highlighted as an inspiring platform.

The kitchen – as a central meeting place in the home of modern families – is also presented prominently this year.

Beko’s newly launched global campaign, “Eat Like a Pro”, aims to motivate children and parents to develop a healthier diet in partnership with the Spanish football club FC Barcelona. The Barca stars are becoming encouraging food models themselves: “Eat Like a Pro“

The initiative presents itself as a playful exhibition entertainment: in a live show visitors can win healthy smoothies in different flavors through a prominently placed wheel of fortune. The winner receives tickets for the legendary El Clàssico match at Barcelona Stadium Camp Nou. A live cooking show invites visitors to discover valuable tips and taste recipes of healthy diet.

Beko´s customer-oriented concept can be experienced intuitively. What are the benefits of a Beko washing machine? The answer is to be found in “Speech-Bubbles” that are close to the product. A refrigerator that keeps fruit and vegetables fresh for up to 30 days?

Discover this feature inspired by a bubbling water wall. Smart design for day-to-day challenges, developed by Beko, presented by VAVE.